A literary and philosophical stroll through the labyrinthine aisles of Walmart, throughout which Faust, now a Walmart CEO, weighs and ponders the value of his soul. His task today is to oversee the new arrival of genetically modified homunuli and to make sure they are not overpriced. True to his character he reviews important company items such as evil, the perverse imagination, online wagers, corporate expansion and the need for greed. His eternal sidekick Mephisto, provides useful information on diabolical investment schemes and shoplifting. While Faust and Mephisto argue about the merits of Nietzche, on the occasion of the centennial of his death, a mischievous homunculus makes a run for it.